Ebooks d'Anders Gustafsson en PDF

2 Livre(s)
Télécharger le livre : Conjoint Measurement
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Conjoint Measurement
Anders Gustafsson , Andreas Herrmann , Frank Huber
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of...

Editeur : Springer
Parution : 2007-09-12

PDF

94,94 €
Télécharger le livre : Competing in a Service Economy
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Competing in a Service Economy
Anders Gustafsson , Matthew D. Johnson
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp...

Editeur : Jossey-Bass
Parution : 2003-06-03
Collection : J-B-UMBS Series
PDF

33,55 €