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Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specialising in marketing and design for entertainment and media companies. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.
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The TV Brand Builders

Andy Bryant , Charlie Mawer

Kogan Page

2016-04-03

ePub

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos,...

36,99 €

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