Andy Headworth was the founder of Sirona Consulting, a specialist consultancy that helps companies understand and leverage social media to improve their recruitment strategy and processes. He had 24 years experience in the recruitment industry and had successfully delivered recruitment projects and assignments for companies in the UK, Europe, Middle East and the US. He was also the author of the popular Sirona Says blog, where he discussed everything recruitment. An industry-recognized public speaker, he had keynoted at many recruitment/social recruitment events globally and also presented webinars for international companies.