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Biographie et livres d'Andy Milligan

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Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues and as well as Uncommon Practice, he is co-author of Don't Mess with the Logo and author of Brand it Like Beckham.
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Téléchargez le livre : Myths of Branding
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Myths of Branding

Simon Bailey , Andy Milligan

Kogan Page

2022-10-03

ePub

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts...

13,99 €

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Ebooks d'Andy Milligan en EPUB

1 Livre(s)
Télécharger le livre : On Purpose
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On Purpose
Andy Milligan , Shaun Smith
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework...

Editeur : Kogan Page
Parution : 2015-11-03

ePub

32,99 €