Ebooks d'Anthony M. Kent en PDF et EPUB

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Télécharger le livre : Customer Journeys in Fashion
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Customer Journeys in Fashion
Anthony M. Kent , Anne Peirson-Smith , Yuri Siregar
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital...

Editeur : Palgrave Macmillan
Parution : 2025-11-11

PDF, ePub

147,69 €