Ebooks d'Antonios Chorianopoulos en PDF et EPUB

2 Livre(s)
Télécharger le livre : Effective CRM using Predictive Analytics
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Effective CRM using Predictive Analytics
Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is...

Editeur : Wiley
Parution : 2015-10-26

PDF, ePub

46,99 €
Télécharger le livre : Data Mining Techniques in CRM
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Data Mining Techniques in CRM
Antonios Chorianopoulos , Konstantinos K. Tsiptsis
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer...

Editeur : Wiley
Parution : 2011-08-24

PDF, ePub

69,99 €