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The End of Advertising as We Know It
Armin Brott , Sergio Zyman
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In...

Editeur : Wiley
Parution : 2002-11-14

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16,88 €