Télécharger le livre :  Engaging Customers Using Big Data
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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools...

Editeur : Palgrave Macmillan
Parution : 2017-03-15

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52,74
Télécharger le livre :  Cognitive (Internet of) Things
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This book explores cognitive behavior among Internet of Things.  Using a series of current and futuristic examples – appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more – the book covers use cases,...

Editeur : Palgrave Macmillan
Parution : 2016-09-24

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34,80