Ebooks d'Atanu Adhikari en PDF et EPUB

3 Livre(s)
Télécharger le livre : Services Marketing Issues in Emerging Economies
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Services Marketing Issues in Emerging Economies
Atanu Adhikari
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.This book would also give them the background necessary to think...

Editeur : Springer
Parution : 2021-02-24

PDF, ePub

147,69 €
Télécharger le livre : Strategic Marketing Issues in Emerging Markets
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Strategic Marketing Issues in Emerging Markets
Atanu Adhikari
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation,...

Editeur : Springer
Parution : 2018-07-27

PDF, ePub

52,74 €
Télécharger le livre : Instructor's Manual for Strategic Marketing Cases in Emerging Markets
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Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Atanu Adhikari , Sanjit Kumar Roy
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service...

Editeur : Springer
Parution : 2017-05-27

PDF, ePub

31,64 €