Ebooks d'Azza Frikha en PDF et EPUB

1 Livre(s)
Télécharger le livre : Measurement in Marketing
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Measurement in Marketing
Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required...

Editeur : Wiley-ISTE
Parution : 2019-10-24

PDF, ePub

139,99 €