Ebooks de B. Gunter en PDF

3 Livre(s)
Télécharger le livre : The Cognitive Impact of Television News
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The Cognitive Impact of Television News
B. Gunter
Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in...

Editeur : Palgrave Macmillan
Parution : 2015-02-17

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52,74 €
Télécharger le livre : Advertising to Children
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Advertising to Children
M. Blades , F. Blumberg , B. Gunter , C. Oates
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of...

Editeur : Palgrave Macmillan
Parution : 2014-08-29

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94,94 €
Télécharger le livre : Alcohol Advertising and Young People's Drinking
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Alcohol Advertising and Young People's Drinking
B. Gunter , A. Hansen , M. Touri
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults,...

Editeur : Palgrave Macmillan
Parution : 2010-10-13

PDF

52,74 €