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Biographie et livres de Barrie Gunter

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Barrie Gunter is Professor of Mass Communication and Head of the Department of Media and Communication, University of Leicester. He was formerly Professor of Journalism Studies at the University of Sheffield and previously worked in the broadcasting sector. He has published 47 books and over 250 book chapters, journal articles and other reports on a range of media, marketing and psychology topics. Among his current interests are the adoption and use of internet and digital TV applications.
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Téléchargez le livre : The BBC and the Public
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The BBC and the Public

Barrie Gunter

Palgrave Macmillan

2024-10-23

PDF, ePub

This book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience research measures are being used as metrics to assess the value of the BBC to the UK public. Some of...

137,14 €

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Ebooks de Barrie Gunter en PDF et EPUB

5 Livre(s)
Télécharger le livre : Predicting Movie Success at the Box Office
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Predicting Movie Success at the Box Office
Barrie Gunter
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the...

Editeur : Palgrave Macmillan
Parution : 2018-02-20

PDF, ePub

73,84 €
Télécharger le livre : Food Advertising
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Food Advertising
Barrie Gunter
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the...

Editeur : Palgrave Macmillan
Parution : 2016-11-07

PDF, ePub

73,84 €
Télécharger le livre : Does Playing Video Games Make Players More Violent?
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Does Playing Video Games Make Players More Violent?
Barrie Gunter
This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players. It examines the debates about the potential effects of these games and the divisions between scholars working in the field....

Editeur : Palgrave Macmillan
Parution : 2016-06-21

ePub

105,49 €
Télécharger le livre : The Media and Body Image
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The Media and Body Image
Barrie Gunter , Maggie Wykes
Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered...

Editeur : SAGE Publications Ltd
Parution : 2004-12-16

PDF, ePub

53,45 €
Télécharger le livre : Media Research Methods
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Media Research Methods
Barrie Gunter
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical...

Editeur : SAGE Publications Ltd
Parution : 1999-12-29

PDF

67,90 €