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NEW IN PAPERBACK 'The Handbook of Marketing is different… that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman....

Editeur : SAGE Publications Ltd
Parution : 2002-10-16

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