Ebooks de Beat Meier en PDF

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Brand Choice and Loyalty
Beat Meier
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables....

Editeur : Springer Gabler
Parution : 2019-09-26

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52,74 €