He is Project Director of the European Councils on Corporate Strategy and Board Effectiveness, Editor of Long Range Planning and author of 20 books on various aspects of Strategic Management. He is also a consultant to business and government internationally. He is a Fellow of the Institute of Directors and the Chartered Institute of Bankers and a director on the R&D Advisory Board of SmithKline Beecham Pharmaceuticals. Before joining Henley Management College he held responsible positions with Procter & Gamble, Rank Xerox, the Chartered Institute of Marketing and the University of Bradford Management Centre.