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Biographie et livres de Beth Rogers

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Beth Rogers, BA, MBA, FCIM, PhD, PFHEA, is recognised internationally for her contribution to sales education. She was part of the original Cranfield research team on key account management in the 1990s, and has shared her expertise with companies and educational institutes across a variety of sectors and geographies including the USA, China, South Africa and Europe.

Formerly a business development manager in IT, Beth Rogers pioneered sales teaching methodology at

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Rethinking Sales Management

Beth Rogers


Wiley

2011-02-15

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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by...

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