Ebooks de Bettina Berg en EPUB

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Télécharger le livre : Retail Branding and Store Loyalty
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Retail Branding and Store Loyalty
Bettina Berg
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate...

Editeur : Springer Gabler
Parution : 2013-09-07

ePub

52,74 €