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Biographie et livres de Bev Burgess

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Bev Burgess, based in Kent, UK, is Founder and Managing Principal at Inflexion Group. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.
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Téléchargez le livre : Account-Based Marketing
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Account-Based Marketing

Bev Burgess

Kogan Page

2025-03-03

ePub

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM...

33,99 €

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Ebooks de Bev Burgess en EPUB

3 Livre(s)
Télécharger le livre : Account-Based Growth
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Account-Based Growth
Bev Burgess , Tim Shercliff
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.Many B2B companies make half their profitable...

Editeur : Kogan Page
Parution : 2022-11-03

ePub

36,99 €
Télécharger le livre : A Practitioner's Guide to Account-Based Marketing
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A Practitioner's Guide to Account-Based Marketing
Bev Burgess , Dave Munn
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats...

Editeur : Kogan Page
Parution : 2021-06-03

ePub

41,99 €
Télécharger le livre : Executive Engagement Strategies
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Executive Engagement Strategies
Bev Burgess
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.When it comes to buying and selling complex, high value products and services, people buy from people. Big...

Editeur : Kogan Page
Parution : 2020-03-03

ePub

41,99 €