Brooke Hansen is the Director of the Hospitality and Tourism Management Program at the University of South Florida, USA, and founder of the consulting business Regenerative Tourism Solutions. She is an academic affiliate of the Center for Responsible Travel (CREST) and is a Fulbright Specialist working on sustainable development and tourism promotion in Serbia. She serves on the Board of Directors for Keep Florida Beautiful. Her research projects focus on virtualization technologies for tourism, sustainable businesses practices, certifications in tourism, regenerative food systems, and promoting the UN Sustainable Development Goals.