Caroline Florence is a trainer and coach in data analysis, insight generation and creating evidence-based narratives to drive business decisions and actions based near Cambridge, UK. As founder of Insight Narrator, a training company building data skills with marketing and communications professionals worldwide, she was included in the Twenty Women in Data and Tech in 2023 for services to learning and development. She was also listed in the ESOMAR Insight250 in 2021, as a global innovator in market research, data-driven marketing and insights, and speaks regularly at conferences around the world on the value of insight.