Télécharger le livre :  The Trademark Paradox
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Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t.Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2015-02-19

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