Télécharger le livre :  The Seven Success Factors of Social Business Strategy
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How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for...

Editeur : Jossey-Bass
Parution : 2013-06-19

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2,99
Télécharger le livre :  Open Leadership
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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new...

Editeur : Jossey-Bass
Parution : 2010-04-27

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17,99