Ebooks de Charlotte Shi en PDF

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Pop-up Retailing
Charlotte Shi , Gary Warnaby
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative...

Editeur : Springer
Parution : 2017-12-28
Collection : SpringerBriefs in Business
PDF

58,01 €