Ebooks de Chris Miles en PDF et EPUB

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Télécharger le livre : The Marketing of Service-Dominant Logic
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The Marketing of Service-Dominant Logic
Chris Miles
?Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal...

Editeur : Palgrave Macmillan
Parution : 2023-11-30

PDF, ePub

168,79 €