Ebooks de Christine Vallaster en PDF

1 Livre(s)
Télécharger le livre : Connective Branding
Ajouter à ma liste d'envies
Connective Branding
Claudia Fisher , Christine Vallaster
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions...

Editeur : Wiley
Parution : 2010-04-01

PDF

32,99 €