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Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a...

Editeur : Wiley
Parution : 2020-11-05

ePub

Offre spéciale   -22%  23,00€  
17,99