Télécharger le livre :  The Cluetrain Manifesto (10th Anniversary Edition)
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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original...

Editeur : Basic Books
Parution : 2009-06-30

ePub

10,99
Télécharger le livre :  Gonzo Marketing
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Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to...

Editeur : Basic Books
Parution : 2009-06-17

ePub

8,99