Ebooks de Cody T. Havard en PDF et EPUB

3 Livre(s)
Télécharger le livre : Intense Group Behavior and Brand Negativity
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Intense Group Behavior and Brand Negativity
Cody T. Havard
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member...

Editeur : Palgrave Macmillan
Parution : 2023-01-10

PDF, ePub

47,46 €
Télécharger le livre : Rivalry and Group Behavior Among Consumers and Brands
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Rivalry and Group Behavior Among Consumers and Brands
Cody T. Havard
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant...

Editeur : Palgrave Macmillan
Parution : 2021-09-17

PDF, ePub

68,56 €
Télécharger le livre : Rivalry in Sport
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Rivalry in Sport
Cody T. Havard
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps...

Editeur : Palgrave Macmillan
Parution : 2020-07-01

PDF, ePub

52,74 €