Ebooks de Constantine S. Katsikeas en PDF et EPUB

2 Livre(s)
Télécharger le livre : Key Developments in International Marketing
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Key Developments in International Marketing
Constantine S. Katsikeas , Petra Riefler , Saeed Samiee
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to...

Editeur : Palgrave Macmillan
Parution : 2024-03-12

PDF, ePub

189,89 €
Télécharger le livre : Advances in Global Marketing
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Advances in Global Marketing
Bilge Aykol , Constantine S. Katsikeas , Leonidas C. Leonidou , Saeed Samiee
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior,...

Editeur : Springer
Parution : 2017-10-20

PDF, ePub

252,14 €