Télécharger le livre :  Brand Fans
Ajouter à ma liste d'envies
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that...

Editeur : Palgrave Macmillan
Parution : 2017-01-20

PDF, ePub

137,14