Ebooks de Corinna Colette Vellnagel en PDF et EPUB

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Télécharger le livre : Cross-Cultural Brand Personality and Brand Desirability
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Cross-Cultural Brand Personality and Brand Desirability
Corinna Colette Vellnagel
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand...

Editeur : Springer Gabler
Parution : 2020-08-13
Collection : Markenkommunikation und Beziehungsmarketing
PDF, ePub

89,66 €