Ebooks de Daniela Wiehenbrauk en EPUB

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Collaborative Promotions
Daniela Wiehenbrauk
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty...

Editeur : Springer
Parution : 2010-08-19
Collection : Lecture Notes in Economics and Mathematical Systems
ePub

52,74 €