Ebooks de Daniele Scarpi en PDF et EPUB

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Télécharger le livre : Hedonism, Utilitarianism, and Consumer Behavior
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Hedonism, Utilitarianism, and Consumer Behavior
Daniele Scarpi
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While...

Editeur : Palgrave Macmillan
Parution : 2020-05-28

PDF, ePub

52,74 €