Ebooks de David Meerman Scott en PDF et EPUB

7 Livre(s)
Télécharger le livre : The New Rules of Marketing & PR
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The New Rules of Marketing & PR
David Meerman Scott
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including...

Editeur : Wiley
Parution : 2024-08-15

PDF, ePub

20,99 €
Télécharger le livre : The New Rules of Sales and Service
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The New Rules of Sales and Service
David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When...

Editeur : Wiley
Parution : 2016-06-14

PDF, ePub

Offre spéciale   -20%  18,80€  
14,99 €
Télécharger le livre : Real-Time Marketing and PR
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Real-Time Marketing and PR
David Meerman Scott
Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days....

Editeur : Wiley
Parution : 2011-12-01

PDF

16,04 €
Télécharger le livre : Newsjacking
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Newsjacking
David Meerman Scott
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. ...

Editeur : Wiley
Parution : 2011-11-07

PDF, ePub

6,99 €
Télécharger le livre : Marketing Lessons from the Grateful Dead
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Marketing Lessons from the Grateful Dead
Brian Halligan , David Meerman Scott
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their...

Editeur : Wiley
Parution : 2010-07-30

PDF, ePub

15,99 €
Télécharger le livre : World Wide Rave
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World Wide Rave
David Meerman Scott
A World Wide Rave! What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep....

Editeur : Wiley
Parution : 2009-03-05

PDF

22,95 €
Télécharger le livre : Tuned In
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Tuned In
Phil Myers , David Meerman Scott , Craig Stull
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they...

Editeur : Wiley
Parution : 2008-06-23

PDF, ePub

17,99 €