Ebooks de Deborah J. MacInnis en PDF et EPUB

1 Livre(s)
Télécharger le livre : Brand Admiration
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Brand Admiration
Andreas B. Eisingerich , Deborah J. Macinnis , C. Whan Park
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top...

Editeur : Wiley
Parution : 2016-09-16

PDF, ePub

19,99 €