Télécharger le livre :  FUSION
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'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise...

Editeur : John Murray Business
Parution : 2018-03-22

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3,99
Télécharger le livre :  What Great Brands Do
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader....

Editeur : Jossey-Bass
Parution : 2013-11-20

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27,43