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Biographie et livres de Derek E. Baird

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Derek E. Baird is a youth digital strategist and educational technologist who has worked with leading youth brands and non-profits around the world. He's published in numerous international journals and led digital youth initiatives for leading media brands including Yahoo!, Facebook, and The Walt Disney Company, where he received the Disney Inventor Award.
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The Gen Z Frequency

Derek E. Baird , Gregg L. Witt

Kogan Page

2018-09-03

ePub

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends.Generation Z is projected to be the largest consumer...

32,99 €

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