Télécharger le livre :  Cultural Strategy
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Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps....

Editeur : OUP Oxford
Parution : 2010-10-29

PDF

24,29
Télécharger le livre :  Cultural Strategy
Ajouter à ma liste d'envies
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps....

Editeur : OUP Oxford
Parution : 2010-10-28

ePub

24,29