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Biographie et livres d'Ediz Edip Akçay

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Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.
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Marketing Technology

Ediz Edip Akçay

Kogan Page

2026-02-03

ePub

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation...

49,99 €

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