Télécharger le livre :  Social Influence and Sustainable Consumption
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This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and...

Editeur : Springer
Parution : 2015-07-11
Collection : International Series on Consumer Science
PDF, ePub

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