Ebooks d'Eric Schwartzman en PDF et EPUB

1 Livre(s)
Télécharger le livre : Social Marketing to the Business Customer
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Social Marketing to the Business Customer
Paul Gillin , Eric Schwartzman
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical....

Editeur : Wiley
Parution : 2010-12-15

PDF, ePub

17,99 €