Erifili Gounari is the CEO and founder of The Z Link, a consultancy which advises leading organizations such as Deloitte, Hearst and Ikea on how they can improve their connection with Gen Z. She holds an MSc in Strategic Marketing and sits on the Advisory Board of Youthful Cities.

She is widely recognized as a Gen Z thought leader and has been featured in media outlets such as NBC News, the Wall Street Journal and Business Insider. Erifili Gounari has been recognized in the 2023 class of Forbes 30 under 30. She is based in London, UK.