Ebooks d'Erik Bengtson en PDF et EPUB

1 Livre(s)
Télécharger le livre : The Virtues of Green Marketing
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The Virtues of Green Marketing
Erik Bengtson , Oskar Mossberg
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate...

Editeur : Palgrave Macmillan
Parution : 2023-06-28
Collection : Rhetoric, Politics and Society
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