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Biographie et livres d'Erik Du Plessis

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Erik du Plessis is CEO of Millward Brown South Africa, and formerly ran his own company, Impact, in South Africa. Both Millward Brown and Impact are well known for their expertise in brand and advertising research. Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance.
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Dernière parution

Téléchargez le livre : The Branded Mind
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The Branded Mind

Erik Du Plessis

Kogan Page

2011-02-03

ePub

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current...

33,99 €

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Ebooks d'Erik Du Plessis en EPUB

1 Livre(s)
Télécharger le livre : The Advertised Mind
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The Advertised Mind
Erik Du Plessis
Advertising research organizations have been trying for years to measure the effectiveness of advertising.The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence...

Editeur : Kogan Page
Parution : 2005-05-03

ePub

29,99 €