Ebooks d'Evelyn Friedel en PDF et EPUB

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Price Elasticity
Evelyn Friedel
Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit.Price elasticity indicates how sensitively consumers react to price changes. Not only the...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2014-10-16

PDF, ePub

51,64 €