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Pervasive Advertising
Florian Alt , Daniel Michelis , Jörg Müller
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising...

Editeur : Springer
Parution : 2011-09-21
Collection : Human–Computer Interaction Series
ePub

94,94 €