Télécharger le livre :  Congruency, Expectations and Consumer Behavior in Digital Environments
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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann...

Editeur : Springer Gabler
Parution : 2019-10-23

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