Ebooks de G. Tomas M. Hult en PDF et EPUB

3 Livre(s)
Télécharger le livre : The Reign of the Customer
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The Reign of the Customer
Claes Fornell , G. Tomas M. Hult , Forrest V. Morgeson Iii , David Vanamburg
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are...

Editeur : Palgrave Macmillan
Parution : 2020-03-27

PDF, ePub

36,91 €
Télécharger le livre : Boundary-Spanning Marketing Organization
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Boundary-Spanning Marketing Organization
G. Tomas M. Hult
??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities,...

Editeur : Springer
Parution : 2012-04-24
Collection : SpringerBriefs in Business
ePub

49,57 €
Télécharger le livre : Thought Leadership in Advancing International Business Research
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Thought Leadership in Advancing International Business Research
S. Tamer Cavusgil , David A. Griffith , G. Tomas M. Hult , Arie Y. Lewin
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where...

Editeur : Palgrave Macmillan
Parution : 2008-08-20

PDF

94,94 €