Télécharger le livre :  Collaboration and Co-creation
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Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive,...

Editeur : Springer
Parution : 2010-11-02

ePub

55,90