Ebooks de Generoso Branca en PDF et EPUB

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Virtual Reality, Real Intentions
Generoso Branca
This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic,...

Editeur : Springer
Parution : 2025-11-03

PDF, ePub

126,59 €